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How National Foods Ltd. Improved Compliance, Sales Growth, and Field Efficiency Using GIS Technology for PJP Management

Learn how National Foods improved compliance, sales growth, and field efficiency with Salesflo’s PJP Management Software.

Industry:
FMCG

Country:
Pakistan

Solution:
Salesflo Core

Read The Success Story

Challenge

National Foods faced challenges in ensuring genuine retail visits, increasing bill value and SKU count, and implementing consistent coverage through the “Har Dukan Har Din” initiative. Operational inefficiencies stemmed from limited field visibility, poor RTM design, and manual processes.

Solution

National Foods implemented Salesflo Core to digitize distribution management, leveraging GIS for accurate visit tracking, visual PJPs for optimized routes, real-time target monitoring, and Minimum Stock Selling to ensure consistent product availability, driving compliance, efficiency, and sales growth.

Impact

  • 95%+ field productivity, 36% sales growth
  • Drop size up 38%, SKU diversity up 18%
  • Reduced fake invoicing via better visit compliance
  • Optimized RTM for efficient resource use
  • Improved product availability and customer trust

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