Enhancing Rural Market Penetration Through Advanced Geospatial Solutions and Data-Driven Strategies

Discover how Tapal used GIS technology, PJP management, and route optimization with Salesflo Core to expand rural coverage and improve operational efficiency.

Industry:
FMCG

Country:
Pakistan

Solution:
Salesflo Core

Read The Success Story

Challenge

The company struggled to expand in rural markets due to limited coveragehigh service costs, and lack of actionable data. Identifying key outlets across dispersed areas was difficult, and outdated assessment methods led to inefficient resource allocation.

Solution

Salesflo Core helped overcome rural penetration challenges by combining GIS (Geographical Information System) tools with telecom and population data. It enabled smarter field operations through PJP and route optimization, while telecom insights identified high-potential areas for targeted expansion.

Impact

  • Expanded Coverage to 10,000+ Outlets
  • Market Growth
  • Cost Optimization

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