Lahore, Pakistan — Agentic Commerce is transforming how enterprises across Pakistan and the Asia-Pacific region manage sales execution, distributor complexity, and real-time market visibility. At ITCN Asia 2026, Salesflo showcased its AI-driven Agentic Commerce platform at the STZA Pavilion, engaging technology and business leaders on the future of commercial operations.
Salesflo at ITCN Asia 2026: Advancing AI-Driven Commercial Execution
ITCN Asia is Pakistan’s largest technology exhibition, bringing together government stakeholders, global technology providers, startups, and enterprise decision-makers. The Special Technology Zones Authority (STZA) Pavilion spotlighted companies shaping the next phase of enterprise technology, digital commerce, and AI adoption.
At the event, Salesflo demonstrated how Agentic Commerce is redefining sales enablement for FMCG, CPG, and distribution-led organizations by embedding AI directly into day-to-day commercial execution. The platform allows businesses to act in real time, improving efficiency, compliance, and performance across large networks.
What Is Agentic Commerce? From Reporting to Real-Time Action
Traditional sales enablement tools rely heavily on delayed reporting and manual interventions. Agentic Commerce represents a shift toward AI-guided execution, enabling organizations to:
Monitor sales and distribution activity in real time
Guide execution as market activity unfolds
Maintain alignment with commercial priorities at scale
Rather than reacting after issues arise, organizations can now intervene while execution is happening, driving measurable improvements in performance and operational discipline.
AI-Led Execution Governance for High-Volume Markets
At ITCN Asia 2026, Salesflo engaged with enterprise leaders, policymakers, and technology partners to explore how AI-driven execution governance is transforming performance in complex, high-volume markets. In industries such as FMCG and CPG, where thousands of retail outlets, distributors, and field representatives must stay aligned daily, maintaining consistent execution has traditionally been a major challenge.
By embedding Agentic Commerce into everyday workflows, organizations gain real-time oversight and intelligent guidance that helps improve:
Execution discipline by ensuring field teams and distributors follow defined sales priorities and coverage plans
Operational consistency across regions, territories, and partner networks
Commercial performance through timely, data-backed actions that reduce missed opportunities
This approach is especially relevant for distributor-led models, where brands often lack direct visibility into retail execution. AI-driven governance bridges that gap by turning fragmented field activity into structured, measurable performance. Instead of relying solely on end-of-month reports, companies can now identify execution gaps as they happen and guide corrective actions immediately.
As a result, enterprises operating in fast-moving and high-growth markets can scale confidently while maintaining control, accountability, and alignment with strategic objectives.
Leadership Perspective: Closing the Strategy-to-Execution Gap
“Organizations today are investing heavily in data and digital tools, but many still struggle to translate insight into consistent execution on the ground,” said Yasir Suleman, Co-Founder, Salesflo.
“Agentic Commerce focuses on closing that gap – using AI to actively guide commercial decisions as they happen, not after the fact. ITCN Asia provided a strong platform to discuss how this approach can support scalable growth across emerging and high-growth markets.”
Salesflo and Pakistan’s Technology-Led Growth Vision
Salesflo’s presence at the STZA Pavilion reflects its alignment with Pakistan’s national vision for technology-led economic growth and its commitment to supporting enterprise-scale digital transformation across Pakistan and the Asia-Pacific region.
By enabling AI-powered execution governance, Salesflo supports organizations seeking to modernize commercial operations while maintaining control, accountability, and scale.
About ITCN Asia
ITCN Asia is Pakistan’s premier information technology and telecommunications exhibition, held annually and recognized as a leading platform for:
- Digital innovation
- Public-private collaboration
- Enterprise technology adoption
The event brings together local and international stakeholders to explore advancements in AI, cloud computing, cybersecurity, fintech, and enterprise software.
About Salesflo
Salesflo is an enterprise SaaS Sales Enablement platform delivering Agentic Commerce for FMCG, CPG, and F&B organizations operating at scale.
Trusted by leading global brands, Salesflo supports:
- $8B+ in annual transactions
- 5,000+ distribution sites
- 300,000+ retail outlets worldwide
Built on AWS and Google Cloud, and certified for ISO 27001 and SOC 2, Salesflo extends sales enablement beyond productivity into execution governance—helping enterprises run disciplined, consistent, and high-performing commercial operations across MENA and Asia Pacific.
