Riyadh—May 2025: Salesflo took the spotlight as a Gold Sponsor at The Saudi Food Show 2025, reinforcing its position at the forefront of innovation in the FMCG space.
Keynote Highlights:
A key highlight of the event was a powerful interactive keynote by Yasir Suleman Memon, Co-founder and CEO of Salesflo, who captivated industry leaders with his vision for the future of AI and Agentic AI in FMCG. His interactive keynote explored how Agentic AI is reshaping operations and decision-making across CPG, FMCG, and F&B industries.
Attendees witnessed a live demo of how Agentic AI can help businesses streamline workflows, anticipate market shifts, and make real-time, high-impact decisions. From demand planning to execution, Yasir illustrated how AI can drive agility, accuracy, and growth in today’s dynamic market.
Recognized as a forward-thinking tech leader, Yasir’s presence at the show emphasized Salesflo’s commitment to pushing the boundaries of what’s possible with AI. His insights sparked meaningful conversations around the digital evolution of FMCG, CPG, and F&B industries in the region.
Yasir Suleman Memon, Co-founder & CEO, Salesflo, shared a powerful message:
“The FMCG brands that win tomorrow are the ones embracing intelligent tech today.”
This message echoed throughout the event, reinforcing Salesflo’s role as a catalyst for tech-driven transformation in the sector.
The takeaway was clear: “The future of AI in FMCG isn’t coming—it’s here. And Salesflo is leading the charge.”
How Agentic AI is Powering Real Change in FMCG, CPG and F&B:
What is Agentic AI?
Agentic AI refers to intelligent digital agents capable of performing autonomous, goal-oriented tasks — learning from context and adjusting actions without constant human input.
Unlike traditional AI that simply analyzes data, Agentic AI can act on insights, turning recommendations into decisions and decisions into outcomes.
How Leading FMCG, CPG & F&B Brands Are Using Agentic AI to Get Ahead:
Demand Planning & Forecasting: AI agents dynamically adjust forecasts based on market shifts, weather data, and POS trends.
Trade Promotion Optimization: Agents monitor promo execution in real-time and recommend corrective actions if targets are off-track.
Route Optimization & Sales Execution: From visit planning to order sequencing, agents automate field rep actions for efficiency and compliance.
Inventory & Replenishment Automation: AI detects OOS trends and autonomously triggers reordering or stock rebalancing across outlets.
Customer Segmentation & Targeting: Agents create micro-segments based on behavior, enabling more precise sales and marketing actions.
Smarter Lead Generation: AI agents uncover new opportunities, score leads intelligently, and automate targeted outreach to fuel your growth pipeline.
Elevated Customer Engagement: From proactive reordering to 24/7 self-service, Agentic AI ensures your partners and customers always feel seen, supported, and valued.
Salesflo’s platforms —particularly, Core, Sight, Engage, and PromoPro—are now being enhanced with these Agentic AI layers, allowing clients to unlock intelligent automation at scale.
Agentic AI is Making Waves with FMCG, CPG & F&B Leaders:
According to a recent McKinsey report, AI-driven automation can boost productivity in the consumer goods sector by up to 20%, with an estimated $1.3 trillion in potential annual value globally. Within FMCG, leaders who deploy intelligent agents can reduce operational costs by 15–25% while improving decision speed by over 40%.
A 2024 study by Accenture also found that 64% of CPG executives see AI agents as critical to achieving commercial agility in uncertain markets—making Agentic AI more than just an innovation; it’s a strategic imperative.
What Does This Mean for Business Leaders?
For business leaders overseeing functions like Sales, Trade Marketing, Supply Chain, Business Operations, and Category Management, Agentic AI doesn’t just provide data, it delivers intelligent, scalable actions that adapt to dynamic needs and drive ROI across the entire commercial engine.
Interested to Explore How Agentic AI Can Transform Your Business?
Salesflo is offering free Agentic AI consultations for FMCG, CPG, and F&B businesses looking to future-proof their operations. Whether you’re facing distribution complexity, trade inefficiencies, or sales execution gaps—our Agentic AI experts are ready to help.
