Dubai, UAE – As food and beverage companies operate across increasingly complex sales, distribution, and retail environments, commercial leaders are rethinking how commercial operations are managed at scale. Agentic Commerce is emerging as a new operating approach, enabling continuous control over execution rather than relying on post-facto reviews.
This shift will be highlighted at Gulfood 2026, the world’s leading food and beverage industry platform, where Salesflo will participate as Technology Innovation Partner.
Agentic Commerce embeds AI directly into daily commercial decision-making, guiding sales, distribution, and retail execution as it happens. This allows organizations to keep market activity aligned with commercial priorities across markets, channels, and route-to-market structures.
At Gulfood 2026, Salesflo will engage with CPG and F&B leaders to discuss how this operating model can strengthen execution discipline and support sustainable revenue and margin performance at scale.
“Across CPG and F&B, the challenge today is not a lack of data but a lack of execution control,” said Sharoon Saleem, Co-Founder, Salesflo. “Agentic Commerce applies AI directly to how commercial decisions are made and executed every day, enabling organizations to run sales and distribution with greater discipline, consistency, and commercial excellence at scale.”
About Gulfood 2026
Gulfood is the world’s largest and most influential food and beverage exhibition, hosted annually in Dubai for over two decades. Gulfood brings together global brands, manufacturers, distributors, and industry leaders to shape the future of food, trade, and commercial growth across international markets.
About Salesflo
Salesflo is an enterprise SaaS Sales Enablement platform delivering Agentic Commerce for FMCG, CPG, and F&B brands operating at scale. Trusted by leading global CPG brands, Salesflo supports over $8B in annual transactions across 5,000+ distribution sites and 300,000+ retail outlets worldwide.
Salesflo’s Agentic Commerce capability extends sales enablement beyond productivity tools into execution governance. Built on AWS and Google Cloud and certified for ISO 27001 and SOC 2, Salesflo operates across MENA and Asia Pacific, supporting mission-critical commercial operations at scale.
