Dubai, UAE – January 26, 2026
On the first day of Gulfood 2026, Salesflo Co-Founder Sharoon Saleem shared groundbreaking insights during the panel “Champions of Change – Leading Transformation Through Digital Platforms”, highlighting how Agentic AI for CPG is transforming commercial leadership in the F&B and CPG sectors.
“The next generation of commercial leaders won’t win by forecasting better demand. They’ll win by engineering fast, smart, and scalable execution with Agentic AI,” Sharoon emphasized during his discussion, underscoring a shift from traditional planning to execution-driven intelligence.
Driving Commercial Excellence with Agentic AI for CPG
As global CPG and F&B companies face increasingly complex sales, distribution, and retail networks, conventional approaches to commercial management are no longer sufficient. Organizations are encountering challenges such as fragmented channels, unpredictable consumer behavior, and rapidly evolving e-commerce landscapes. In this context, Agentic AI for CPG, the cornerstone of Salesflo’s innovation, equips companies with the ability to integrate intelligence directly into daily commercial operations, enabling real-time decision-making and execution at scale.
Key advantages of leveraging Agentic AI include:
Continuous alignment of market activity with commercial priorities, ensuring that every action taken in the field directly supports strategic objectives.
Enhanced execution discipline across channels, markets, and retail formats, reducing inconsistencies and operational inefficiencies.
Scalable growth while protecting revenue and margin performance, allowing businesses to expand without compromising operational control.
“Today, the challenge isn’t a lack of data—it’s a lack of execution control,” Sharoon explained. “Agentic AI allows companies to move beyond forecasting and run sales and distribution with precision, consistency, and agility. This is especially critical in high-volume markets, where even small inefficiencies can have a material impact on revenue.”
Highlights from the Panel Discussion
The discussion was moderated by Katie Chambers, International MC and Broadcast Journalist, and featured insights from:
- Dhruv Shanker, CEO, Kash Kounter
- Dan Ghadimi, Founder, Bowimi
- Leandro Buchmann, Head of Bioprocessing, Bühler AG
- Naveed Dowlatshahi, Chief Operating Officer, Gastronimica ME
- Sidi Ragi, New Vertical Solution Director, Centric Software
- Awais Malik, General Manager & Regional Head of Cloud Kitchen, Talabat
- Sharoon Saleem , Co-Founder, Salesflo
Throughout the discussion, panelists explored how digital platforms are enabling organizations to respond more efficiently to shifting consumer demands, increasing channel complexity, and the rapid acceleration of e-commerce in the food and beverage sector. Sharoon Saleem elaborated on several key themes:
How Agentic Commerce is redefining sales enablement by embedding AI into everyday execution, creating a shift from reactive planning to proactive operational control.
Practical strategies for scaling commercial operations in complex F&B and CPG environments without sacrificing consistency or execution discipline.
Real-world examples of AI-powered execution driving measurable revenue gains and operational improvements.
Attendees engaged with the concept of proactive, AI-driven execution governance, a framework that empowers commercial teams to act faster, make informed decisions, and respond immediately to market dynamics. By shifting the focus from retrospective analysis to forward-looking control, organizations can reduce inefficiencies, unlock growth opportunities, and build a competitive advantage in an increasingly fast-paced market.
About Gulfood 2026
Gulfood is the world’s largest and most influential food and beverage exhibition, held annually in Dubai. For more than two decades, it has brought together global brands, manufacturers, distributors, and industry leaders to shape the future of food, trade, and commercial growth across international markets.
About Salesflo
Salesflo is an enterprise SaaS sales enablement platform delivering Agentic AI for CPG, and F&B brands operating at scale. Trusted by leading global brands, Salesflo supports over $8B in annual transactions across 5,000+ distribution sites and 300,000+ retail outlets worldwide.
Salesflo’s Agentic Commerce capability extends beyond traditional sales enablement by providing execution governance, enabling teams to run commercial operations with discipline, consistency, and efficiency at scale. Built on AWS and Google Cloud, and certified for ISO 27001 and SOC 2, Salesflo operates across MENA and Asia Pacific, supporting mission-critical commercial operations.
