Karachi, Pakistan — August 2026 — Salesflo has partnered with Ismail Industries Limited, the maker of CandyLand, and Bisconni, to digitize its secondary sales operations through Salesflo Core.
The partnership is one of Salesflo’s largest enterprise signings and adds one of Pakistan’s leading food manufacturers to a customer base spanning FMCG, pharmaceutical and distribution businesses. Through this partnership, IIL is taking a significant step toward modernizing its secondary sales operations and strengthening visibility across its national distribution network.
Through Salesflo Core, IIL will connect its field teams, distributors and sales operations on a single platform, replacing manual and delayed reporting with real-time visibility into secondary sales, distributor performance and field execution. By digitizing its secondary sales operations, IIL can give commercial leadership greater visibility into what is selling, where products are moving, and how distributors and field teams are performing.
For a company managing a national distribution network across confectionery, biscuits and snacks, improved secondary sales visibility can help teams identify market activity faster and make more informed commercial decisions. Salesflo Core enables IIL to capture field-level sales data and bring key information from its distribution network into a connected digital system.
As consumer goods companies manage increasingly complex distribution networks, secondary sales operations have become increasingly important for improving sales execution, monitoring distributor performance and identifying opportunities for growth. By digitizing these processes, IIL is strengthening its ability to manage secondary sales, improve field execution and translate sales data into actionable commercial insights.
The partnership reflects the growing adoption of digital secondary sales operations across the FMCG sector, where real-time visibility into sales, distribution and field activity can help businesses improve execution and respond faster to changing market conditions.
“Our partnership with Ismail Industries reflects the confidence leading CPG companies place in Salesflo to help modernize their commercial operations,” said Sharoon Saleem, CEO at Salesflo, “We’re excited to support IIL as it strengthens visibility across its secondary sales network and builds a more connected, data-driven approach to execution.”
The partnership further reinforces Salesflo’s position as a technology partner for leading CPG organizations seeking to digitize secondary sales operations, field sales and distribution operations. With enterprise customers across industries, Salesflo continues to help businesses connect field execution with the data and insights needed to improve sales visibility, strengthen distribution performance and drive more effective commercial decision-making.
About Salesflo
Founded in 2015, Salesflo is an enterprise SaaS platform for consumer goods sales and distribution, covering sales force automation, distribution management, in-store merchandising and analytics. Salesflo works with more than 40 enterprise customers across Pakistan and the Middle East, connecting manufacturers to a retail universe of over 300,000 outlets. Built on AWS and certified to ISO 27001 and SOC standards. Learn more at salesflo.com.
About Ismail Industries Limited
Founded in 1988, Ismail Industries Limited is one of Pakistan’s largest food companies, manufacturing confectionery, biscuits, snacks and packaging films under the CandyLand, Bisconni, and SnackCity. Headquartered in Karachi and listed on the Pakistan Stock Exchange (ISIL), the company exports to more than 40 countries and holds ISO 22000 and SANHA halal certifications.
