January 2026: Salesflo announced a partnership with Unilever Ethiopia and Smollan to digitize retail engagement in Ethiopia, advancing a shared focus on stronger execution, improved visibility, and measurable last-mile impact.
In many CPG and FMCG markets, growth is increasingly decided in the last mile, where execution consistency, speed of response, and outlet-level visibility directly influence availability, promotion outcomes, and the quality of retail engagement. This collaboration reflects a joint commitment to building a more connected, digitally enabled retail ecosystem in Ethiopia.
“Digitizing retail engagement is ultimately about raising execution standards and improving visibility so teams can act faster and more consistently in-market. Together with Unilever Ethiopia and Smollan, we are focused on enabling an operating rhythm that supports better on-ground execution and stronger last-mile impact.”
Hassan Shafi, GM Global Business, Salesflo
Salesflo, Unilever Ethiopia, and Smollan will collaborate to support retailers and field teams through improved execution and clearer visibility, strengthening retail engagement across the market.
About Salesflo
Salesflo is an Enterprise SaaS platform supporting retail engagement and execution for consumer brands and their distribution ecosystems.
About Unilever Ethiopia
Unilever Ethiopia is part of Unilever’s global consumer goods network, serving customers and communities with a broad portfolio of brands.
About Smollan
Smollan is a retail-focused partner supporting brands with on-ground execution capabilities and technology-enabled retail solutions.
