Nestle Digitize Route to Market Strategy with Salesflo Core

Find out how Nestlé Redesign Its Route To Market Strategy with Salesflo Core enabling them to move towards a more insight-led RTM module.

Industry:
FMCG

Country:
Pakistan

Solution:
Salesflo Core

Read The Success Story

Challenge

Nestlé’s volume-focused RTM model caused limited SD engagement, no real-time stock visibility, and poor rural reach – resulting in stagnating sales, missed opportunities, and weakened brand control.

Solution

Nestlé adopted Salesflo Core with the MDSD Module, enabling SD-level insights, real-time stock tracking, competitor alerts, and flexible RTM evolution – boosting responsiveness and rural market penetration.