Kuala Lumpur, Malaysia – July 2026 – Salesflo joined Food & Drinks Malaysia (FDM) by SIAL Network 2026, demonstrating how its commercial execution platform helps CPG and F&B businesses run field sales, retail execution, and distribution operations from one connected system.
Over three days, the Salesflo team met with manufacturers, distributors, and retailers across the region to walk through live demos of the platform – covering field sales automation, retail execution tracking, distributor collaboration tools, and AI-driven sales analytics. The conversations centered on a challenge many CPG businesses in Southeast Asia are working through: distribution networks are getting more complex, and teams need real-time visibility into what’s happening at the point of sale to act on it quickly, not weeks later in a report.
Salesflo’s platform combines CRM & field sales automation, retail execution, distribution management, and analytics into a single system, replacing the disconnected spreadsheets and standalone apps many sales teams still rely on to track performance across regions.
“Retail execution in Southeast Asia is getting harder to manage the old way – more SKUs, more outlets, more distributors, and less patience for reports that arrive after the decision’s already been made,” said Sharoon Saleem, CEO at Salesflo. “What we heard at FDM confirmed what we’re building toward: teams don’t just want a dashboard, they want the platform to tell them what to do next.”
Salesflo plans to continue expanding across Southeast Asia, with FDM marking one of several regional events this year where the company is engaging directly with CPG and distribution leaders on their digital transformation plans.
About Salesflo
Salesflo is an enterprise SaaS Sales Enablement platform delivering Agentic Commerce for FMCG, CPG, and F&B brands operating at scale. Trusted by leading global brands, Salesflo supports over $8 billion in annual transactions across 5,000+ distribution sites and 300,000+ retail outlets worldwide.
