Lahore, Pakistan — Salesflo, a leading Sales and Distribution Management platform, today announced a strategic partnership with New Trend International Industries (Pvt.) Ltd., one of Pakistan’s leading manufacturers and exporters of cosmetics and personal care products. 

The collaboration marks another milestone in Salesflo’s mission to help consumer goods businesses modernize field sales execution, strengthen distribution management, and unlock greater operational efficiency through digital transformation.

Through this partnership, New Trend International will leverage Salesflo’s enterprise Sales and Distribution Management platform to enhance field sales operations, improve visibility across its nationwide distribution network, and empower teams with real-time insights that support faster, data-driven decision-making. By digitizing critical sales and distribution processes, the company aims to create a more connected, agile, and scalable commercial operation capable of supporting its continued business growth.

Driving Digital Transformation in Field Sales and Distribution

As consumer goods companies navigate increasingly competitive markets and evolving customer expectations, businesses require greater visibility into field activities, distributor performance, and sales execution. Salesflo enables organizations to streamline these processes by providing a unified platform for field sales management, distributor collaboration, retail execution, route optimization, and operational analytics. This allows commercial teams to respond more quickly to market changes while improving productivity, accountability, and execution across the value chain.

For New Trend International, implementing Salesflo’s technology represents an important step toward strengthening its nationwide sales and distribution ecosystem. With enhanced operational visibility and intelligent reporting, the company will be better positioned to optimize field sales performance, improve distributor efficiency, and ensure greater consistency in execution across territories. The platform will also provide leadership teams with real-time business intelligence, enabling informed strategic decisions backed by accurate, actionable data.

The partnership reflects Salesflo’s continued commitment to helping FMCG, CPG, and consumer goods organizations accelerate their digital transformation journeys through modern Sales and Distribution Management Software. By replacing fragmented manual processes with intelligent automation and real-time visibility, businesses can improve operational control, reduce inefficiencies, and build more resilient commercial operations that scale with growth.

“We’re excited to partner with New Trend International to enable smarter field sales operations and real-time visibility across nationwide distribution,” said Sharoon Saleem, CEO at Salesflo. “From on-ground execution to data-driven decisions at scale, we’re proud to support NTI’s next phase of growth with technology built for modern sales and distribution.”

For New Trend International, the collaboration also aligns with its long-term business vision of driving sustainable growth through innovation and operational excellence. As the company continues to expand its market presence both locally and internationally, investing in digital sales and distribution capabilities will help reinforce its commitment to delivering greater efficiency, stronger transparency, and improved commercial execution. The initiative supports the company’s Vision 2035 and Triple Bottom Line strategy centered on People, Planet, and Profit.

The partnership further strengthens Salesflo’s growing enterprise presence across Pakistan and the Middle East, where leading consumer brands are increasingly adopting digital technologies to modernize field sales operations and distribution management. As organizations seek greater visibility into sales performance, retailer engagement, inventory movement, and distributor execution, Salesflo continues to deliver solutions that help businesses improve operational agility while driving measurable commercial outcomes.

With a rapidly expanding customer base across multiple markets, Salesflo remains focused on empowering enterprises with intelligent technology that transforms how sales teams operate in the field. Through AI-powered insights, automation, and real-time analytics, the platform enables businesses to make faster decisions, improve execution quality, and build stronger relationships across their distribution networks.

sflo

Salesflo is an enterprise SaaS Sales Enablement platform delivering Agentic Commerce for FMCG, CPG, and F&B brands operating at scale. Trusted by leading global brands, Salesflo supports over $8 billion in annual transactions across 5,000+ distribution sites and 300,000+ retail outlets worldwide.

About New Trend International Industries (Pvt.) Ltd.

Founded in 2001 and headquartered in Lahore, Pakistan, New Trend International Industries is a leading manufacturer and exporter of cosmetics and personal care products, serving clients in over 42 countries. Its flagship brands include Nisa Cosmetics, Ujooba, and Miss World. The company operates advanced manufacturing facilities and holds ISO 9001 and ISO 22716 certifications.