Karachi, Pakistan — August 2026 — Salesflo has partnered with Ismail Industries Limited, the maker of CandyLand, and Bisconni, to digitize its secondary sales operations through Salesflo Core.
The partnership is one of Salesflo’s largest enterprise signings and adds one of Pakistan’s biggest food manufacturers to a customer base that already spans leading FMCG, pharmaceutical and distribution businesses.
Through Salesflo Core, IIL will connect its field teams, distributors and sales operations on a single platform, replacing manual and delayed reporting with real-time data on secondary sales, distributor performance and field execution. For a company managing a national distribution network across confectionery, biscuits and snacks, that means commercial leadership can see what is selling, where, and through whom as it happens — and act on it while it still matters.
As consumer goods companies operate increasingly complex distribution networks, visibility across secondary sales has become critical to improving execution and identifying opportunities for growth. By digitizing these processes, IIL is strengthening its ability to monitor market activity and translate field-level data into actionable commercial insights.
“Our partnership with Ismail Industries reflects the confidence leading CPG companies place in Salesflo to help modernize their commercial operations,” said Sharoon Saleem, CEO at Salesflo, “We’re excited to support IIL as it strengthens visibility across its secondary sales network and builds a more connected, data-driven approach to execution.”
The partnership further reinforces Salesflo’s position as a technology partner for leading CPG organizations seeking to digitize field sales and distribution operations. With enterprise customers across industries, Salesflo continues to help businesses connect field execution with the data and insights needed to drive more effective commercial decision-making.
About Salesflo
Founded in 2015, Salesflo is an enterprise SaaS platform for consumer goods sales and distribution, covering sales force automation, distribution management, in-store merchandising and analytics. Salesflo works with more than 40 enterprise customers across Pakistan and the Middle East, connecting manufacturers to a retail universe of over 300,000 outlets. Built on AWS and certified to ISO 27001 and SOC standards. Learn more at salesflo.com.
About Ismail Industries Limited
Founded in 1988, Ismail Industries Limited is one of Pakistan’s largest food companies, manufacturing confectionery, biscuits, snacks and packaging films under the CandyLand, Bisconni, and SnackCity. Headquartered in Karachi and listed on the Pakistan Stock Exchange (ISIL), the company exports to more than 40 countries and holds ISO 22000 and SANHA halal certifications.
